Few fashion pieces have the ability to stand the test of time: not only in the durability sense, but also in the face of trends that are constantly shifting. Whereas clothing brands historically had maybe four seasons a year, fast fashion has brought about fifty-two seasons: new pieces rolling out on a week to week basis.
When exploring the sustainable fashion movement, a few keywords will emerge time and time again: Investment pieces. Classic pieces. Timeless pieces.
The terms “environmental sustainability” have grown to be the go-to word for many brands nowadays, and candidly speaking, it’s easy to pass off the terms with a sense of apathy. What does environmental sustainability even mean? Is it just PR fuel for a socially conscious brand image?
Lian and Mez are introducing materials that are the newest editions to the sustainable fashion industry: Piñatex.