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VICTORIA ROAD SS 2017: STRUCTURE AND THE FREE FLOWING

  • April 8, 2017

A visual editorial exploring the aesthetic of Victoria Road’s newest in-house designer; finding parallels in nature and fashion, from the structured to the free flowing.

FTC: This post was sponsored by Victoria Road.

Spring has arrived. In California, heavy rains have made way for one of the most raved superblooms of all time, drawing huge crowds of city dwellers into countless California canyons, valleys, and nature reserves to experience what Mother Nature does best: a glorious experiences for the senses.

What makes the experience so universally revered? Nature adapts to many perceptions; look at nature from afar, and flowers swaying in the wind will appeal those who seek the free flowing. Look at a flower up close, and it’ll appeal to those who seek precise structure and symmetry.

 

Victoria Road’s new Spring Summer collection explores the free flowing and the structured in all the same ways. The new collection features the work of VR’s newest in-house designer, Farina Naimat Ali, whose work in fashion is inspired through its intersection with nature and art. Her silhouettes are free flowing, but her digital prints featured structured patterns and prints.

 

Farina was drawn to fashion by its intersection with multiple artistic mediums, from computer design, drawing by hand, and embroidery. Coming to Victoria Road with solid expertise in computer design, as seen in this season’s digital print collection, she is also skilled in the wide range of embroidery techniques used in both traditional and modern Pakistani design.

 

A designer’s individual voice and agency in the design process is critical in creating a major element of the Victoria Road brand: the inclusive supply chain. The inclusive supply chain is defined as the process of carrying forward talented artisans, as well as each skilled craftsperson involved in a piece’s creation, into today’s global fashion scene.

 

Instead of imposing an independent design team, Victoria Road collaborates with local designers, inspired by their own cultural aesthetic and craft. Interested in learning more about the ethos of the Victoria Road label?

 

Click here to see a roundup of the ADIMAY x Victoria Instagram Takeover, exploring the ethos of the brand. 

 

 

 

 

 

 

 
 
 
 
 

Featured Dress

The Gathered Neck Flowy Dress
by Farina Naimat Ali
 

 

Photographed by yours truly.

 

 

xoxo,

Aditi

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  • April 8, 2017

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Instagram post 2198385432332827014_263172661 A lot of you have been asking about this new stunner on my neck. Thanks, it's from @alkimee! ✨⁣⁣⁣
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Most people focus on diamonds as the cornerstone violation of human rights in the jewelry industry, but gold mining can be an equally exploitative process: from black market dealers to the improper use of chemicals without safety precautions.⁣⁣
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That’s why knowing the source of your gold, or using recycled gold, is so important! ⁣⁣⁣
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@Alkimee creates ethical jewelry using recycled and fairmined metals, meaning responsibly mined by artisanal and small-scale miners. They work with miners that are paid fair market rates AND paid a premium that is invested into developing their worker cooperatives and communities. ⁣⁣⁣
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If you use my code ADIMAY, Alkimee will donate a minimum of 25% of profits made on any sales to the Alliance for Responsible Mining (ARM). ⁣⁣⁣
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ARM works to transform the artisanal mining sector into a socially and environmentally responsible activity, while improving the quality of life of artisanal miners, their families & communities through initiatives such as their Fairmined certification program. ⁣⁣⁣
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The 14K Fairmined gold used to produce my अदिति necklace (Aditi in Hindi) came from the Iquira and La Coqueta mines in Columbia. What a stunner, no? ✨⁣
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Wearing @neu.nomads @thousand_fell ⚡️
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I spoke to @ecoage about my relationship with sustainability, which began from at a very young age — both as a cultural standard and economic necessity. ⁣
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Check out #ecoage.com for the feature— alongside more wholesome photos and musings on the immigrant experience & sustainability 🌝
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Outfit from @omi.na.na— an ethical fashion boutique ft brilliant designers from South Asia 🧚🏾‍♀️ Image by @sumxxra ♥️
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Since then, I've been able to connect with multiple creatives, and have been able to not only to talk shop, but also find folks that are introducing me to new crafts. It's been an important reminder to create simply for the sake of creating— an important act for all artists (reminder: your creativity deserves to exist without pressures of monetization). ⁣ ⁣
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Some questions to guide you: ⁣
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Do I need it? ⁣
Would I buy it if it wasn’t on sale? ⁣
Will it last? ⁣
Who made it? ⁣
Why am I buying this? ⁣
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Campaign for a fashion industry that values people and planet over profit— support sustainable and ethical labels, BIPOC owned brands, secondhand pieces, small businesses and local artisans. ⚡️ #TakeBackBlackFriday
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Here’s a little reminder to…⁣
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1. Relax your brows⁣
2. Let your tongue fall from the roof of your mouth⁣
3. Unclench your jaw⁣
4. Let your shoulders fall away from your ears⁣
5. Opt-out of a culture that tells you that your self worth / self care / happiness is tied to your consumption ⁣
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It’s so easy, and so human, to feel some major FOMO when you’re surrounded by messages claiming that you need to take advantage of these amazing deals on items that will make your life better. But here’s a reminder that you’re surviving without the excess. Be mindful this season.⁠ ⁣
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Carry on. 🙃
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I've recently downloaded @BumbleBizz in hopes of finding a community of like-minded trailblazers. Take the weirdness out of networking, one connection at a time. ⁣
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Stay posted on the journey— and in the meantime, download @Bumble and #MaketheFirstMove to find your own community. Who knows, maybe I'll be able to connect with some of you on the app? #ad ⁣
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