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ADIMAY

Style, Sustainability, & Social Justice by Aditi Mayer

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  • SHE'S HERE... it's Mama Earth's Day. This time of year is the busiest months for content creators in the sustainability sphere, and ironically you'll probably see a narrative of consumption taking over your feed.⁣ ⁣ I've decided to partner with @google, which has just launched their new global initiative #yourplanyourplanet to reduce their climate impact in three categories: fashion, tech, and plastics.⁣ ⁣ The fashion pledge opts for individuals to wear clothes you haven't worn in a while and decide whether to keep, resell, reuse, or donate the item of clothing (rather than buying something new).⁣ ⁣ Google has also launched an interactive tool designed to educate users on one of my favorite topics,✨the circular economy✨ ⁣ Check it out in my stories 🌍
  • T-2 hours until the Instagram live chat with @indianwomenblog ✨ We’ll be discussing sustainability and social politics in fashion— everything from identity politics, cultural appropriation, to sustainability beyond consumption. ⁣ 10 pm PST, 10:30 am IST. TUNE IN ✨
  • Revisiting Jaipur memories: the mecca of artisan craft. ⁣ Wearing @picchika & @anomajaipur, captured by @visualpoetre 🕊
  • INSTAGRAM LIVE CHAT | I’ll be chatting with @indianwomenblog as part of the #MaahiRojFestival— which translates to Earth Day, everyday. ⁣The Jaipur based festival explores contemporary craft innovations and the revival of heritage arts. ⁣ ⁣ Tomorrow— April 19th, 10 pm PST on Instagram Live. TUNE IN ✨ ⁣ ⁣ We’ll be discussing an environmentally aware fashion industry— and how future of design is tied umbilically to the future of our planet 🌿
  • Having spoken on many panels in the sustainable fashion space, it always blows my mind that the heart of the movement— workers— are left out from the dialogue. ⁣ ⁣ We're changing that with this upcoming event. Join me for a screening of Made in LA: a story about immigration, the power of solidarity, and three women navigating Los Angeles sweatshops. ⁣ ⁣ The screening will be followed by a discussion featuring yours truly and most importantly: LA garment workers. ⁣ ⁣ SEE YOU THERE xo
  • I’ve been thrifting before the days I knew what sustainability was— before it became cool. It’s been the way I, and so many others, have been able to explore personal style in an accessible way. We love a low price point… sans exploitation. 💅🏽 ⁣ ⁣ I’m partnering with @thredUP x @OliviaWilde & @consciousco to push the message of choosing USED. The fashion resale giant designed a collection of designs screen-printed onto secondhand items promoting that pre-loved life. ⁣ ⁣ If everyone in the US bought just one item used instead of new in 2019, it would save nearly 6B lbs of carbon emissions. #ChooseUsed, y’all. ⁣✨
  • With #EarthDay around the corner, it’s important to reflect on what sustainability looks like beyond consumption. We’re constantly bombarded with greenwashed platitudes about what sustainability is— always in consumerism context. ⁣ ⁣ Or in other words, stop buying so much shit ya'll. 💩 ⁣ ⁣ I wrote about this in the latest issue of @ethicalstylejournal. The piece features images from Her Farm Nepal, where sustainability is beyond being to be just a green consumer, and rather a green citizen: frugal use of resources, a connection to nature, and a quest for liberation that is tied to community. ⁣Sustainability is a culture ✊🏽🌿
  • HOW WE TELL STORIES | Expanding my work as a journalist this year and have had the most amazing week between the @catchlight.io visual storytelling summit and the @theiwmf fellowship kickoff. ⁣ ⁣ ⁣ ⁣ I spend a lot of time thinking about storytelling and power— especially with photography. Photography, in the Western sense, has been a tool to advance the colonial gaze, and a largely imperial project. ⁣ ⁣ One step of many in decolonizing our practices: the lenses through which we interpret our world need to be as diverse as the people and places we hope to document. ⁣ ⁣ When we take narratives away from their temporal, historical, environmental, and cultural context, we reduce it to a kind of commodity. ⁣ ⁣ ⁣ ⁣ #DecolonizeYourLens⁣ ⁣ ⁣ ⁣ ⁣ Photo: Neelu, one of the young ones at Her Farm— a matriarchal farming community in rural Nepal.
  • UPCOMING GALLERY | The best art is that which is democratized. My photojournalism work will be on display from April 29 – May 5th at the Torrance Art Museum as part of the BEACON Project— a rotating video installation fusing art and contemporary social and political issues. ⁣ ⁣ The BEACON Project: Torrance will feature a variety of artists focused on the following 7 themes; Consent, Black, America, Undocumented, Camp, Migration, and Reproduction. ⁣ ⁣ Photo: Amba from Her Farm, a matriarchal farming community in rural Nepal. ⁣ ⁣
  • Blue skies and brown girl joy 🌤
  • Portraits in motion: Kite Boys of Nepal strikes again⁣ 🌬 ⁣ Photography has always been a meditation for me— on environments, on experiences. I’m always in a state of subconscious location scouting, and I told myself I’d come back to this cliffside one day while hiking up the mountain. ⁣ ⁣ A few days later I came back before sunset, after a day of heavy rains to the most beautiful sight ⁣of the local kite boys ✨
  • INTERNET FRIENDS! ✨ A whole bunch of you popped up yesterday, so let me introduce myself. I’m Aditi, a photographer, journalist & sustainable fashion blogger. ⁣ ⁣ My work explores the intersection between sustainability & social justice, seen through the lens of fashion. ⁣ ⁣ Fashion is obviously a beautiful form of artistic expression, but the industry is also perpetuating neocolonialism, environmental degradation, the patriarchy, etc.⁣ ⁣ As much as my work is about challenging failed systems & practices, it's also a site for unapologetic identity reclamation, especially for WOC. ⁣ ⁣ #ADIMAY.com is my Internet corner where I look at fashion + culture with an eye that’s equally curious, curatorial, and critical. ⁣ ⁣ How bout you? Tell me about yourself or link some of your favorite vanguards in this space 🌹

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