ADIMAY

ADIMAY

Style, Sustainability, & Social Justice by Aditi Mayer

SLUT WALK LOS ANGELES

SLUT WALK LOS ANGELES

And for my fellow feminists who are concerned that the word slut and provocative outfits display fem...

And for my fellow feminists who are concerned that the word slut and provocative outfits display female compliance with patriarchal norms, know this: the liberation lies in the ability to choose.

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WESTERN SAVIOR COMPLEX IN ARTISAN LED FASHION?

WESTERN SAVIOR COMPLEX IN ARTISAN LED FASHION?

The critique of “fast fashion” is quite clear— a regime that says pile it high, sell it cheap ...

The critique of “fast fashion” is quite clear— a regime that says pile it high, sell it cheap and hang the consequences. On the other hand, the ethical fashion industry has it’s own share of criticisms: from associations with gaudy grandma aesthetics, to an all too familiar Western Savior Complex in every marketing campaign. The critique of “fast fashion” is

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CHECKING IN FROM ROME

CHECKING IN FROM ROME

Rome has never been a mere city. Instead, it’s been an infinitely romantic notion, a nexus bet...

Rome has never been a mere city. Instead, it’s been an infinitely romantic notion, a nexus between all things love, history, power; an idea of ​​the beyond. An extension of the “one day I’ll travel to” dream. Yet, here we are… Rome has never been a mere city. Instead it’s been an infinitely romantic notion, a nexus between all things

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POSTCARDS FROM LA PAZ

POSTCARDS FROM LA PAZ

Digital postcards and post trip reflections by way of La Paz and it’s wonders. Here’s a set ...

Digital postcards and post trip reflections by way of La Paz and it’s wonders. Here’s a set of imagery from the glorious La Paz that’s been sitting on my visual backlog for a few weeks now. I’ve strayed away from publishing any posts: 1) lack of sufficient Internet connection, 2) Days busy with research projects via data collection and community

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THE ONLINE IDENTITY

THE ONLINE IDENTITY

Beyond the popular notion of the blogging world as an overtly saturated,  face value driven, capita...

Beyond the popular notion of the blogging world as an overtly saturated,  face value driven, capitalist sell-out circus, can our digital spaces serve as political statements? B eyond the popular notion of the blogging world as an overtly saturated, face value driven, capitalist sell-out circus (all arguably true – but that’s a whole different discussion), there is the domain of

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MANI JASSAL

MANI JASSAL

Today’s editorial is shedding light on designer Mani Jassal and her couture of dreams. Couple the ...

Today’s editorial is shedding light on designer Mani Jassal and her couture of dreams. Couple the likes of sheer fabrics, dreamy hues, and bold silhouettes and you have just some of the aspects that make up Mani Jassal’s couture of dreams.  Now, add golden hour, the glorious Kiran Rai, and the photographic lens of yours truly and you have this

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@aditimayer

  • SHE'S HERE... it's Mama Earth's Day. This time of year is the busiest months for content creators in the sustainability sphere, and ironically you'll probably see a narrative of consumption taking over your feed.⁣ ⁣ I've decided to partner with @google, which has just launched their new global initiative #yourplanyourplanet to reduce their climate impact in three categories: fashion, tech, and plastics.⁣ ⁣ The fashion pledge opts for individuals to wear clothes you haven't worn in a while and decide whether to keep, resell, reuse, or donate the item of clothing (rather than buying something new).⁣ ⁣ Google has also launched an interactive tool designed to educate users on one of my favorite topics,✨the circular economy✨ ⁣ Check it out in my stories 🌍
  • T-2 hours until the Instagram live chat with @indianwomenblog ✨ We’ll be discussing sustainability and social politics in fashion— everything from identity politics, cultural appropriation, to sustainability beyond consumption. ⁣ 10 pm PST, 10:30 am IST. TUNE IN ✨
  • Revisiting Jaipur memories: the mecca of artisan craft. ⁣ Wearing @picchika & @anomajaipur, captured by @visualpoetre 🕊
  • INSTAGRAM LIVE CHAT | I’ll be chatting with @indianwomenblog as part of the #MaahiRojFestival— which translates to Earth Day, everyday. ⁣The Jaipur based festival explores contemporary craft innovations and the revival of heritage arts. ⁣ ⁣ Tomorrow— April 19th, 10 pm PST on Instagram Live. TUNE IN ✨ ⁣ ⁣ We’ll be discussing an environmentally aware fashion industry— and how future of design is tied umbilically to the future of our planet 🌿
  • Having spoken on many panels in the sustainable fashion space, it always blows my mind that the heart of the movement— workers— are left out from the dialogue. ⁣ ⁣ We're changing that with this upcoming event. Join me for a screening of Made in LA: a story about immigration, the power of solidarity, and three women navigating Los Angeles sweatshops. ⁣ ⁣ The screening will be followed by a discussion featuring yours truly and most importantly: LA garment workers. ⁣ ⁣ SEE YOU THERE xo
  • I’ve been thrifting before the days I knew what sustainability was— before it became cool. It’s been the way I, and so many others, have been able to explore personal style in an accessible way. We love a low price point… sans exploitation. 💅🏽 ⁣ ⁣ I’m partnering with @thredUP x @OliviaWilde & @consciousco to push the message of choosing USED. The fashion resale giant designed a collection of designs screen-printed onto secondhand items promoting that pre-loved life. ⁣ ⁣ If everyone in the US bought just one item used instead of new in 2019, it would save nearly 6B lbs of carbon emissions. #ChooseUsed, y’all. ⁣✨
  • With #EarthDay around the corner, it’s important to reflect on what sustainability looks like beyond consumption. We’re constantly bombarded with greenwashed platitudes about what sustainability is— always in consumerism context. ⁣ ⁣ Or in other words, stop buying so much shit ya'll. 💩 ⁣ ⁣ I wrote about this in the latest issue of @ethicalstylejournal. The piece features images from Her Farm Nepal, where sustainability is beyond being to be just a green consumer, and rather a green citizen: frugal use of resources, a connection to nature, and a quest for liberation that is tied to community. ⁣Sustainability is a culture ✊🏽🌿
  • HOW WE TELL STORIES | Expanding my work as a journalist this year and have had the most amazing week between the @catchlight.io visual storytelling summit and the @theiwmf fellowship kickoff. ⁣ ⁣ ⁣ ⁣ I spend a lot of time thinking about storytelling and power— especially with photography. Photography, in the Western sense, has been a tool to advance the colonial gaze, and a largely imperial project. ⁣ ⁣ One step of many in decolonizing our practices: the lenses through which we interpret our world need to be as diverse as the people and places we hope to document. ⁣ ⁣ When we take narratives away from their temporal, historical, environmental, and cultural context, we reduce it to a kind of commodity. ⁣ ⁣ ⁣ ⁣ #DecolonizeYourLens⁣ ⁣ ⁣ ⁣ ⁣ Photo: Neelu, one of the young ones at Her Farm— a matriarchal farming community in rural Nepal.
  • UPCOMING GALLERY | The best art is that which is democratized. My photojournalism work will be on display from April 29 – May 5th at the Torrance Art Museum as part of the BEACON Project— a rotating video installation fusing art and contemporary social and political issues. ⁣ ⁣ The BEACON Project: Torrance will feature a variety of artists focused on the following 7 themes; Consent, Black, America, Undocumented, Camp, Migration, and Reproduction. ⁣ ⁣ Photo: Amba from Her Farm, a matriarchal farming community in rural Nepal. ⁣ ⁣
  • Blue skies and brown girl joy 🌤
  • Portraits in motion: Kite Boys of Nepal strikes again⁣ 🌬 ⁣ Photography has always been a meditation for me— on environments, on experiences. I’m always in a state of subconscious location scouting, and I told myself I’d come back to this cliffside one day while hiking up the mountain. ⁣ ⁣ A few days later I came back before sunset, after a day of heavy rains to the most beautiful sight ⁣of the local kite boys ✨
  • INTERNET FRIENDS! ✨ A whole bunch of you popped up yesterday, so let me introduce myself. I’m Aditi, a photographer, journalist & sustainable fashion blogger. ⁣ ⁣ My work explores the intersection between sustainability & social justice, seen through the lens of fashion. ⁣ ⁣ Fashion is obviously a beautiful form of artistic expression, but the industry is also perpetuating neocolonialism, environmental degradation, the patriarchy, etc.⁣ ⁣ As much as my work is about challenging failed systems & practices, it's also a site for unapologetic identity reclamation, especially for WOC. ⁣ ⁣ #ADIMAY.com is my Internet corner where I look at fashion + culture with an eye that’s equally curious, curatorial, and critical. ⁣ ⁣ How bout you? Tell me about yourself or link some of your favorite vanguards in this space 🌹

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