ADIMAY

ADIMAY

Style, Sustainability, & Social Justice by Aditi Mayer

MANI JASSAL

MANI JASSAL

Today’s editorial is shedding light on designer Mani Jassal and her couture of dreams. Couple the ...

Today’s editorial is shedding light on designer Mani Jassal and her couture of dreams. Couple the likes of sheer fabrics, dreamy hues, and bold silhouettes and you have just some of the aspects that make up Mani Jassal’s couture of dreams.  Now, add golden hour, the glorious Kiran Rai, and the photographic lens of yours truly and you have this

Read More
HER STORY

HER STORY

There’s a complete human story in every photograph– and today I’m bridging my love between...

There’s a complete human story in every photograph– and today I’m bridging my love between visual storytelling with the queens in my life in partnership with UBS and Annie Liebovitz’s global exhibition for Women. There’s a complete human story to be said in every photograph– and today I’m bridging my love between visual storytelling with the queens in my life

Read More
WHITE SWAN

WHITE SWAN

The fantasy of fashion and its power to transport and transform is strong today, dear friends. So he...

The fantasy of fashion and its power to transport and transform is strong today, dear friends. So here’s something I’ve been holding onto for a good couple of days now, and well worth the wait. First sighted from my barely-there behind-the-scenes ‘gram, voilà – we have one my favorite shoot to date, by a fantastic team of ladies. The plan

Read More
A LOVE LETTER TO NEW YORK

A LOVE LETTER TO NEW YORK

I’ve been to New York sporadically within my 19 years of life. It was a visit always described...

I’ve been to New York sporadically within my 19 years of life. It was a visit always described as “nice,” followed by, “but I wouldn’t want to live there.”  Why? I was a young little lass who came to New York never to see its sights further than Lady Liberty, due to an agenda of family visits or something of the

Read More
PRÊT-À-PORTER

PRÊT-À-PORTER

Despite popular opinion of Southern California style being anything more than flipflops and sweatpan...

Despite popular opinion of Southern California style being anything more than flipflops and sweatpants, Prét-à-Porter night at Orange County Fashion Week proved completely otherwise. Works of art everywhere. Among the center grounds of fashion weeks that have dominated social media, New York, London, Milan, little old Orange County was reigning in its local community. Nestled in the architecturally awing yet

Read More
THE HIGHER FASHION

THE HIGHER FASHION

If there’s any one banality of the modern style blogging sphere this blog has sought out to de...

If there’s any one banality of the modern style blogging sphere this blog has sought out to deconstruct, it’s saying more than “look at this pretty dress.” Today, we explore the importance of ethical fashion in a world of mass consumerism… This past Saturday I was able to attend a fairtrade fashion show that was created in collaboration with ethical

Read More

Featured Posts

Latest Videos

@aditimayer

  • There are plenty of awards that honor efforts to protect the natural environment, but Mother Earth is losing, and it's time the winners got their due. This past Tuesday was the @motherfuckerawards, where companies responsible for the most damage were blasted, and journalists, activists, & comedians created their own satirical acceptance speeches. “Congratulations” (🖕🏽) to some of the winners: Monsanto/@bayerofficial, @wellsfargo, @cocacola, @nestle, @tysonfoods & others... #MOFAS18 #ADIMAY
  • There are plenty of awards that honor efforts to protect the natural environment, but Mother Earth is losing, and it's time the winners got their due. This past Tuesday was the @motherfuckerawards, where companies responsible for the most damage were blasted, and journalists, activists, & comedians created their own satirical acceptance speeches. “Congratulations” (🖕🏽) to some of the winners: Monsanto/@bayerofficial, @wellsfargo, @cocacola, @nestle, @tysonfoods & others... #MOFAS18 #ADIMAY
  • First morning in Paris: early morning views finding magic in the mundane. #ADIMAY
  • IT’S NOT ETHICAL FASHION THAT WILL SAVE US SIS, IT’S MOBILIZING ALONGSIDE WORKERS ✊🏽 Join me and the garment workers of Los Angeles tomorrow for Anti-Sweatshop Saturday! Fellow fashion activists, it’s naive to believe that promoting ethical fashion brands is the only response to the rampant exploitation in fashion today. Creating business models that fairly employ/empower is an important asset, but it does not address the normalization of exploitation that exists in the traditional fashion industry. We need to go beyond organizing and amplifying within in our own niche of ethical brands. You can’t simply starve the beast (fast fashion) without building people’s power (the heart of the movement, the workers). More details about LA Sweatshops on #ADIMAY.com
  • Artists and content creators: how has Instagram affected your artistry? Do you find yourself creating for what will fit your feed, or what will perform well on the algorithm? Do you find yourself feeling the need to be palatable, predictable for the sake of drawing an audience? Is our work valid without projecting it online, spending next half hour checking up on how people are responding to it? Photo by the talented @simrahfarrukh, serving dreamy #SarahMoon vibes 🌹 #ADIMAY
  • When you hear something referred to as a “nude” color, what image comes to mind? Make-up, bandages, bras— all in narrow, whitewashed spectrum. Hint: Nude is no longer one shade fits all. It’s more than just lack of commercial availability; it’s about the politics of inclusion. When whiteness has been seen as the default/the norm/the standard, people of color are seen as deviances to said norm. That is until badass, disruptive women of color that decide to create what’s (desperately) needed. Nothing changes if nothing changes ✊🏼✊🏽✊🏾 Melanin bearers rejoice! @wearproclaim [Full editorial on #ADIMAY.com]
  • Paris visual backlog: when the city pulls a Wes Anderson & neighbors look like paid extras. 💃🏽 #ADIMAY
  • Sending love to a dope group of womxn in Pakistan who are the zine queens behind @Voice.Magazine 🌹 Catch my face (x4) on their latest issue exploring ethical fashion, South Asian identity, & social justice⚡️ #VoiceMagazine
  • INSPIRATION | Nautch girls emerging from the Taj Mahal, Edwin Lord Weeks (1885).
  • Studies in form & motion | Outtakes from my editorial for @themetstore, live on #ADIMAY.com 〰️
  • Celebrating melanin & WOC-owned sustainable business with the launch of @wearproclaim‘s new line! 🌷 Remember how Rihanna brought the inclusion game with Fenty? @WearProclaim basically the inclusive-nude-bras-made-from-plastic-bottles edition. Helllloooo to widening the spectrum of “nude” 🌝 More images up on #ADIMAY.com 💫
  • Today, miss me with: 1️⃣ showing gratitude for colonizers 2️⃣ mindless consumption on Black Friday My favorite dish is real Recognition of Land Rights of Indigenous Peoples with a side of mindful consumerism. 🙃 Real talk though: what’s wrong with Thanksgiving is not so much giving thanks as it is the American mythology that surrounds it: a whitewashed fantasy that erases genocide and devastating impacts of colonization that persist to this day. Let’s stay educated & let’s decolonize our histories and practices ✊🏽

Follow on @aditimayer