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ADIMAY

Style, Sustainability, & Social Justice by Aditi Mayer

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MANI JASSAL

MANI JASSAL

  • Editorial
  • April 4, 2016

Today’s editorial is shedding light on designer Mani Jassal and her couture of dreams. Couple the ...

Today’s editorial is shedding light on designer Mani Jassal and her couture of dreams. Couple the likes of sheer fabrics, dreamy hues, and bold silhouettes and you have just some of the aspects that make up Mani Jassal’s couture of dreams.  Now, add golden hour, the glorious Kiran Rai, and the photographic lens of yours truly and you have this

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HER STORY

HER STORY

  • Conceptual
  • March 29, 2016

There’s a complete human story in every photograph– and today I’m bridging my love between...

There’s a complete human story in every photograph– and today I’m bridging my love between visual storytelling with the queens in my life in partnership with UBS and Annie Liebovitz’s global exhibition for Women. There’s a complete human story to be said in every photograph– and today I’m bridging my love between visual storytelling with the queens in my life

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WHITE SWAN

WHITE SWAN

  • Editorial
  • January 25, 2016

The fantasy of fashion and its power to transport and transform is strong today, dear friends. So he...

The fantasy of fashion and its power to transport and transform is strong today, dear friends. So here’s something I’ve been holding onto for a good couple of days now, and well worth the wait. First sighted from my barely-there behind-the-scenes ‘gram, voilà – we have one my favorite shoot to date, by a fantastic team of ladies. The plan

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A LOVE LETTER TO NEW YORK

A LOVE LETTER TO NEW YORK

  • Musings
  • January 25, 2016

I’ve been to New York sporadically within my 19 years of life. It was a visit always described...

I’ve been to New York sporadically within my 19 years of life. It was a visit always described as “nice,” followed by, “but I wouldn’t want to live there.”  Why? I was a young little lass who came to New York never to see its sights further than Lady Liberty, due to an agenda of family visits or something of the

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PRÊT-À-PORTER

PRÊT-À-PORTER

  • Events
  • November 13, 2015

Despite popular opinion of Southern California style being anything more than flipflops and sweatpan...

Despite popular opinion of Southern California style being anything more than flipflops and sweatpants, Prét-à-Porter night at Orange County Fashion Week proved completely otherwise. Works of art everywhere. Among the center grounds of fashion weeks that have dominated social media, New York, London, Milan, little old Orange County was reigning in its local community. Nestled in the architecturally awing yet

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THE HIGHER FASHION

THE HIGHER FASHION

  • Events
  • August 31, 2015

If there’s any one banality of the modern style blogging sphere this blog has sought out to de...

If there’s any one banality of the modern style blogging sphere this blog has sought out to deconstruct, it’s saying more than “look at this pretty dress.” Today, we explore the importance of ethical fashion in a world of mass consumerism… This past Saturday I was able to attend a fairtrade fashion show that was created in collaboration with ethical

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@aditimayer

  • There’s a new week in town: Vegan Fashion Week. While veganism isn’t central to my platform, shout outs to the creator behind #VFW, @veganfashionstylist, for allowing this event to be a space where individuals from various backgrounds come to engage with a more ethical industry (beyond just animal rights). Had a great time talking about building workers rights, pushing corporate accountability, and the interwoven ties between environmental impact and marginalized communities. “Cruelty-free” needs to encompass not just animal rights, but human rights as well. Nevertheless, this new frontier is important for setting the tone for the alphabet soup of Fashion Weeks to come. Dear NYFW, LFW, MFW, PFW: you betta work! 
#ADIMAY #VeganFashionWeek
  • Night at the Museum: (Vegan) Fashion Week Edition 🦖 #ADIMAY #VeganFashionWeek #VFW
  • As if Fashion Month wasn't niche enough of an event as it is, it's getting even more nuanced: Vegan Fashion Week has come to Los Angeles. Peep my story for more behind the scenes ✨
  • Responsible fashion has been central to my work for some time now, and in 2019, I’ll be creating more content about responsible travel.

And by that, I don’t mean staying in luxury yoga retreats around the world wearing elephant pants. More than just commodifying wellness. 
I want more dialogues around things like…  displacement of local communities, deconstructing the Orientalist gaze, to defining “Home” as a daughter of the diaspora. 
TLDR; Whose ready for some WOC-led, beyond-luxury-yoga-retreat, anti-Orientalist-travel content in 2019? 🙋🏽‍♀️✈️
  • Resist the depoliticized, sanitized, ahistorical King. 
In this celebratory moment of King’s life and death, we should be suspicious of those who sing MLK’s praises, yet refuse to pay the cost of embodying King’s strong indictment of the US empire and racism in their own lives. 
Beyond reposting MLK quotes today, take a moment to actively support Black folk in America and around the world: @innocenceproject @blklivesmatter @nationalbailout @blackgirlscode [Images by #FlipSchulke]
  • Meet Mohanjeet y’all. This last summer I spent a hot minute in Paris shooting a documentary about her.

Two years ago while backpacking I met Mohanjeet— a baddie/fellow Punjaban who disrupted the Parisian fashion landscape in the 60s. Her Indian-centric aesthetic was creating with the intention of shifting the idea of Indian garments being “cheap” while challenging simplified dichotomies of a “modern” vs “traditional” woman through clothing. You all already know the politics of fashion are my cup of tea, and I was ecstatic. 
But the story shifted— when I asked her why she started her label. “Survival,” she said. And then followed a month of exploring themes of South Asian womanhood & expectation, the meaning of Home as a diasporic subject, and identity: the ultimate work in progress. 
Here we are looking reaaal cute on our last day of shooting 👯‍♀️ [Documentary Release: TBD— but any interested souls, from editors, music makers, etc— shoot me a line 🍦] #ADIMAY
  • In pursuit of good shapes, textures, and shadows 🐚 
accessory details: Ikat scarf made with Indian and Cambodian influences, binding silk in a wooden loom in Siem Reap •  Recycled brass cuff handcrafted in the the Kenyan port town of Kisumu • Natural palm bag handcrafted by a family of artisans in Oaxaca • @artisanandfox
  • Meaningless or priceless? 
Forwarding wisdom via Parisian back alleys 🥐
  • Contrary to the “Instagram already saw that outfit” mentality, here’s to the outfit/second skin that survived 3 months of... Parisian summer heat, Nepali monsoon rains and muddy rice fields, and a whole lotta more sweat-by-virtue-of-existing humidity in India. 
Statement earrings by @lamamoonboutique, Gramps’ cotton button up, high waisted pants from zero-waste brand @tonledesign, and a liberating fanny pack by @thehfscollective. 
Just some tried and tested ethical & sustainable brand love y’all ✨ #ADIMAY
  • Goes to Versailles, spends more time admiring the trees and sky ⛅️🌳 Wearing @grammarnyc, a line of perfect white shirts ethically made in New York #ADIMAY
  • INSPIRATION | Seated Woman by Radha Deva, oil on linen.

@Radha_Deva’s work illustrates femininity in all her geometric glory ⚪️🔷
  • I asked Mama Mayer for a caption and she said “elbowing all the negativity away” & that’s the energy we’re taking into 2019 😤🤷🏽‍♀️

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